How to Get to the Top Positions on Google: The Two Most Effective Ways

Every business wants to appear on the first page of Google — ideally, in the top three results. High rankings bring more traffic, more leads, and more customers. But how exactly can you get there? Today, there are two proven methods to reach the top positions on Google: 1. SEO (Search Engine Optimization) 2. Google Advertising (Google Search Ads) Both approaches work, but in different ways. Below, we break down the strengths, timelines, and expectations for each so you can choose the best fit for your business — or combine both for maximum results.

1. SEO: The Long-Term Strategy for Sustainable Growth

SEO, or Search Engine Optimization, is the process of improving your website so it naturally ranks higher in Google’s search results. Unlike paid advertising, SEO focuses on organic visibility — the traffic you don’t pay for per click.

How SEO Works

SEO includes several stages:

Technical optimization: improving site speed, mobile usability, indexing, and structure.
On-page optimization: creating keyword-rich content, optimizing titles, meta tags, and internal links.
Content creation: publishing high-quality articles, landing pages, and answers to users’ search queries.
Backlink building: increasing your site’s authority through reputable external links.

Each of these steps helps Google understand your website better and rank it higher over time.

How long does SEO take?

SEO is not instant — it’s an investment.

First results: 2–3 months
Steady improvements: 4–6 months
Strong rankings: 6–12 months

The exact timeline depends on your niche, competition level, and current website quality. But once your SEO is in place, you enjoy free ongoing traffic, even while you sleep.

Who is SEO perfect for?

Local businesses
E-commerce stores
Service-based companies
Businesses with long-term goals

If you’re looking for consistent visibility and compounding growth, SEO is the foundation.

2. Google Ads: The Fastest Way to the Top of Google

If SEO is long-term, Google Ads is the shortcut.

Google Search Ads place your business instantly at the top of the results page — above all organic listings. This means immediate visibility and immediate clicks.

How Google Ads works

You bid on keywords related to your business — for example, “cleaning services Dubai” or “PPC agency London.”

Your ad appears whenever someone searches for these terms, and you pay only when someone clicks.

How fast are the results?

Ads launch in 24–48 hours
Traffic starts immediately
Leads usually start coming the same day

This makes Google Ads perfect for businesses that want fast growth or need immediate inquiries.

What budget do you need?

Budgets depend on your niche and location, but here are general guidelines:

Small businesses: $20–$50 per day
Service businesses in competitive niches: $50–$150 per day
High-competition industries (law, real estate, finance): $150–$300 per day

Even with a modest starting budget, you can quickly test demand, analyze performance, and scale up.

Why Google Ads works so well

Immediate top-of-page visibility
High-intent traffic
Full control over spend
Precise targeting (location, device, time, keywords)
Data-driven optimizations

SEO or Google Ads — which is better?

The truth is: both methods are strong, but they serve different goals.

Goal	Best Method
Fast results	Google Ads
Long-term growth	SEO
Maximum visibility	Both combined

Most successful businesses use both:

SEO builds a solid foundation, while Google Ads brings immediate leads and keeps sales flowing.

We Help You Rank — Organically and with Paid Ads

Our agency specializes in both SEO and Google Search Ads.

Whether you want long-term organic traffic, fast paid results, or a combined strategy — we help you appear exactly where your customers are looking.

✨ Want to get on the first page of Google? We can help.